Every Newsletter that AdvisorStream send out has an unsubscribe button at the bottom to meet all anti-spam regulations. If a contact at any point wishes to unsubscribe they can do so by using the link. If somebody unsubscribes they will remain in your contact list, however they will no longer receive any communications sent from AdvisorStream. Although they remain in your contact list they will also no longer count towards your contact total allowing you to add new contacts in their place. This is to prevent them accidentally being added as a contact in future if they have already unsubscribed.
By clicking on the unsubscribe here button, your client or prospect first has the option to change their own level of frequency they receive your newsletter at (i.e. bi-weekly, monthly) or to unsubscribe. Once they have made their choice they can click the Update my preference button to submit the changes.