Reviewing your reporting and analytics shouldn't feel overwhelming or just another thing to cram into your to-do list. We have outlined an efficient approach on how you can spare just 30 minutes each month to go through your analytics. You'll pick up some practical tips to discover new opportunities and amp up your digital marketing strategy, ensuring a manageable approach to optimizing your efforts.
1. Delivery Rate
The total count of email addresses for which the server has confirmed the successful delivery of your newsletter/email. Monitoring Delivery Rate is the first critical metric to monitor, a high delivery rate indicates the email addresses are valid and that your audience is receiving your communications.
Aim for a 90% or above delivery rate.
2. Open Rate
Defined by the distinct recipients who have opened your newsletter/ email. Each recipient is uniquely tallied. This metric serves as a key performance indicator, enabling you to assess the efficacy of your newsletter/ emails and refine strategies for heightened recipient engagement. A high open rate indicates your investors are expecting to hear from you and engage when receiving your communications – they perceive you have something of value to share.
The industry average open rate is 20.47% at or above this is considered a high open rate.
3. View Rate
The aggregate count of instances where an individual clicks on a content piece in your newsletter, email or posted to your social media. View rate allows you to gauge your investors interest with the content you’re providing. By monitoring View Rate, you can discern audience preferences, and optimize content distribution across all digital channels.
The industry average view rate is 2.5% at or above this is considered a high view rate.
4. Most Popular Content
Defined as content utilized by other advisors across all channels that has generated high viewership. Review most popular content and leverage in your communications or on social media to create high engagement. Allows you to stay relevant and resonate with your audience in real-time. By aligning your outreach with current trends, you can enhance your visibility, engage with a broader audience, and demonstrate your adaptability in providing timely content. Draw inspiration from these articles and leverage them across all channels.
5. Content Performance
Review content performance to gain valuable insights into what’s resonating with your clients and prospects. Analyze the publishers, topics, and articles that have garnered the highest engagement, and leverage these findings to make informed decisions about potential adjustments to the content featured in your weekly suggested newsletter, follow-up communications or in-person meetings.
6. Content Recommendations - top 3-4 engaged investors
Following the delivery of an email or newsletter through AdvisorStream, comprehensive tracking not only captures metrics such as opens and views but also provides actionable insights into the specific contacts undertaking these engagements. Your Contact Engagement and Activity, allows you to pinpoint significant life events and discerning topics of interest among your investors, enabling you to uncover new opportunities to increase share of wallet and deepen relationships.
Choose 2-3 of your most engaged investors and send hyper-personalized follow-ups that spark action.
How to Leverage Your Contact Engagement & Activity
- Uncover hidden sales opportunities to increase share of wallet by identifying topic patterns for a particular client in advance of a review meeting.
- Enhance the client experience. Based on what a client reads, AdvisorStream provides other relevant content for you to share. Use these recommendations to spark action and follow-up.
- Create highly personalized automated newsletters/emails to increase engagement by delivering content your clients want.
- Schedule more appointments by prioritizing follow-ups based on contact engagement.
- Nurture prospects and spark on-going and meaningful conversations.
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