Importance of Social Listening

It’s no surprise that most of us are guilty of oversharing on social media, but this is good news for advisors. When listening and paying close attention to some of your clients “oversharing” on social media advisors business can actually benefit.   

Most clients don’t immediately contact their financial advisors, typically what sparks conversation is a change in their life such as, marriage, homeownership, inheritance or addition to the family – situations that affect their financial future. Nowadays, many of these life events are first shared on social media, providing advisors the opportunity to reach out, engage and address upcoming changes to their client's financial strategy. By doing so, advisors are able to proactively react to important life milestones and encourage phone calls or in-person meetings. Below we’ve included some of the top shared life events/milestones share on social media, and how you can engage with clients using AdvisorStream. In fact, there are 10 major life events you should be listening to on social media.