When you are posting and sharing on social media it is important that you know what not to do. Below we have listed some common mistakes user makes when using social media.
Lack of engagement
Your social media followers follow you for a reason: They are interested in your content. However, if you start to become inactive, then your followers will become inactive. Therefore, it is critical to always engage your audience with stimulating content so your profile doesn’t become dormant.
Forecasting and Selling
The social media space for advisors is meant to be an educational environment. It is important to not sell any services or post any suggestive content. This type of content typically rubs people the wrong way, and it can actually be detrimental to your brand.
Not Resonating With Your Target Audience
When you are posting content on social media, you always want to share quality information that resonates with your target audience. Every financial advisor has a niche they like to target. So don’t forget about sharing relevant information because that will position you as a trusted resource for that issue.
Excluding Contact Information
It is vital to place your contact information on every single piece of content you share on social media. Content goes viral every day, and it's important to be prepared when yours does too. Imagine you publish an article without your contact information, it goes viral and gets thousands of views on it. Since your content did not include any contact information, you just lost several prospects. Ultimately, there is no point in having a social media strategy if there isn’t a way for a client or prospect to contact you. So, don’t hesitate to add your phone number, physical address, email and website to your content.
Expecting Immediate Results
All great things take time, and social media is no exception. There is a huge opportunity to receive an ROI on your social media marketing strategy. However, expecting instantaneous results is wishful thinking. One of the main objectives of social media is to build stronger relationships with your clients and prospects. Due to this, it is important to note that relationships are not built overnight. It takes time to build, trust, and nurture relationships. Therefore, being patient and understanding that success isn’t achieved overnight is a recipe for success.
Failing To Implement An Organized Strategy
Social media should be treated as seriously as any other marketing strategy. It’s important to stay organized and focused on the goals you want to achieve. A key component to having an effective strategy is to simply answer these questions:
- What is the primary objective you want to accomplish by using social media?
- What is your niche audience you are trying to tackle?
- Which social media platforms will you be posting on (For example Twitter, Facebook, LinkedIn)?
- What kind of content will position me as a thought leader and expert to my target audience?
- How often will you post on your social media profiles? Will it be once, twice or even three times a day?