Microsoft Outlook, Google Gmail, Yahoo, and other commonly used email clients sometimes use strict spam and junk filters. Many factors impact spam junk and promotion filter settings, but there are a few things you can do to help your emails/newsletters skip these folders and arrive in the inbox.
Spam filters
Anyone's newsletter/emails can be flagged by aggressive spam filters. The best way to avoid this is to better understand how spam filters work. This can occur for many small reasons you may not have thought of, such as your sending name or email address, and information shared from other spam filters. While we can't tell you specifically if your email/newsletter went to spam folders, your Reports page contains a lot of helpful information that can help you improve your newsletter deliverability.
What spam filters look for
Not all spam filters function the same way, so it can be difficult to determine the exact criteria for determining spam. However, there are some basic characteristics of spam:
Spam filters use a lot of different criteria to assess incoming emails. After looking at each factor, spam filters assign a spam score. This score determines if an email will pass through the filter. Passing scores vary depending on the server, so an email could pass through some filters but not others.
Making Improvements
Safe Senders List: Strict spam filters may label your newsletters as spam or junk, even when you follow email marketing best practices. If this happens to you, ask your contact to add your email sending domain to their Safe Senders list in the email client (Eg., Gmail, Outlook, Yahoo).
Set up email domain white-labeling: Email domain white-labeling improves delivery rates and tells spam filters your email newsletters are coming from a reliable domain. If you send your newsletter or emails from an email address associated with your own domain, set up email domain white-labeling to help your email/newsletter arrive in the inbox, learn more here.
Engage your subscribers: Email filter settings change frequently, and they pay attention to the actions your contacts take such as opens, and views. If a contact marks your newsletter as spam, the email client filters will likely send your next email/newsletter to their junk folder. The best way to avoid this is to maintain a clean contact list of engaged contacts who look forward to receiving your email newsletters.
Welcome Newsletter: Send your contact a welcome newsletter, introducing them to your email newsletter service and letting them know what they can expect to receive from you. This will assist with engaging your subscribers and moving your newsletter to their inbox. AdvisorStream provides a welcome template in your newsletter builder.
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