The right layout depends on what you want readers to notice first: your brand, your message, or your featured content. Use this guide to choose a style that supports the purpose of each newsletter.
Explore the styles
| Style | How and when to use it |
| Two Column Framed | Emphasis: Your branding and digital business card alongside a two-column content piece layout. Recommended when: You want a balanced, brand-forward newsletter. This is the style used for the automated AdvisorStream weekly suggested newsletter. Choose an even number of content pieces to avoid an empty space in the content piece layout. |
| Two Column No Frame | Emphasis: Your digital business card, with a smaller logo than the framed version. Recommended when: You like the two-column presentation but want your profile information to take more prominence than the logo. |
| Classic | Emphasis: Your message, with a smaller logo and digital business card aligned together at the top. Recommended when: You have a longer message or want to include images in the message area. Content pieces appear in a single column. |
| Basic with Footer | Emphasis: Your branding and logo at the top with an emphasis on the first piece of content. Recommended when: You want a prominent brand presence, have a longer message or images in the message area, and want the first content piece to stand out. Your profile information appears at the bottom. |
| One Column | Emphasis: Your message and a single-column content piece list. Recommended when: You want the familiar logo and digital business card placement of the two-column styles, but at a smaller size to give the message more room. |
| One Column Spotlight | Emphasis: Your message and first content piece, with profile and branding information appearing before the message. Recommended when: You have a longer message or images to include and want the first content piece to receive particular attention. |
| Client Letter | Emphasis: Your branding and logo rather than the content pieces. Recommended when: You want the newsletter to feel primarily like a branded communication to clients, with attached content. |
| Weekly Market Commentary | Emphasis: Your branding and logo rather than the content pieces. Recommended when: You want to lead with your market commentary and keep the focus on your branded message. |
A quick way to choose
- Lead with your brand and digital business card: Two Column Framed.
- Give your digital business card more attention: Two Column No Frame.
- Make room for a longer or image-rich message: Classic, Basic with Footer, or One Column Spotlight.
- Feature one content piece: Basic with Footer or One Column Spotlight.
- Lead with a client message or market perspective: Client Letter or Weekly Market Commentary.
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